Considerations and Proposals in order to Improve Communication in Public Institutions

• Main Authors: José Antonio Alcoceba Hernando, María Cristina Pinto Arboleda
• Format: Article
• Language: Spanish
• Published: Universidad Complutense de Madrid 2012-01-01
• Series: Mediaciones Sociales
• Subjects: comunicación institucional pública; análisis mediacional de noticias; representaciones sociales; visibilidad en los medios; gabinetes de prensa.
• Online Access: http://revistas.ucm.es/index.php/MESO/article/view/38012

The results and conclusions of two researches on the youth’s image in the media and their relationship with the Spanish Instituto de la Juventud (Injuve) public information, raised some questions and considerations about the treatment of institutional information on youth issues. This article describes these considerations, as well as some critical reflections about the institutional production, in order to achieve visibility in the mass media concerning the key messages generated from public organizations.