MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014

MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014

The purpose of this research is to know the implementation in the political marketing of Gerindra Party and some factors encouraging the party to gain a wide range of constituent voters in the legislative elections 2014. The aforementioned evidence reveals that Gerindra Party approached middle class...

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Main Author: Fahmi Nurdiansyah
Format: Article
Language:English
Published: Master of Political Science Program, Department of Politics and Governance, Faculty of Social and Political Science, Diponegoro University, 2018-04-01
Series:Politika: Jurnal Ilmu Politik
Subjects:
Political Marketing
Gerindra Party
Legislative Elections
Online Access:https://ejournal.undip.ac.id/index.php/politika/article/view/17505
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spelling doaj-1a52b8731df449a7906e8ff7c97e6dee2020-11-24T21:45:46ZengMaster of Political Science Program, Department of Politics and Governance, Faculty of Social and Political Science, Diponegoro University,Politika: Jurnal Ilmu Politik2086-73442502-776X2018-04-01916070doi:10.14710/politika.9.1.2018.60-7013055MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014Fahmi Nurdiansyah0Freelance Researcher; IndonesiaThe purpose of this research is to know the implementation in the political marketing of Gerindra Party and some factors encouraging the party to gain a wide range of constituent voters in the legislative elections 2014. The aforementioned evidence reveals that Gerindra Party approached middle class down society and youth, on determining intended voters and this party also focusing on small society (farmer, fisherman, labour, teacher and small trader). In terms of positioning, Gerindra Party put themselves in outside of the government and acknowledge them as the party for small society. In Indonesian political constellation, it can be seen that political party has a high correlation with the power of public figure to increase popularity and electability. Gerindra Party is still introduced Prabowo Subianto as a public figure who can be used to gain a number of voters for the party.https://ejournal.undip.ac.id/index.php/politika/article/view/17505Political MarketingGerindra PartyLegislative Elections
collection DOAJ
language English
format Article
sources DOAJ
author Fahmi Nurdiansyah
spellingShingle Fahmi Nurdiansyah
MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014
Politika: Jurnal Ilmu Politik
Political Marketing
Gerindra Party
Legislative Elections
author_facet Fahmi Nurdiansyah
author_sort Fahmi Nurdiansyah
title MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014
title_short MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014
title_full MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014
title_fullStr MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014
title_full_unstemmed MARKETING POLITIK DPP PARTAI GERINDRA PADA PEMILU LEGISLATIF 2014
title_sort marketing politik dpp partai gerindra pada pemilu legislatif 2014
publisher Master of Political Science Program, Department of Politics and Governance, Faculty of Social and Political Science, Diponegoro University,
series Politika: Jurnal Ilmu Politik
issn 2086-7344
2502-776X
publishDate 2018-04-01
description The purpose of this research is to know the implementation in the political marketing of Gerindra Party and some factors encouraging the party to gain a wide range of constituent voters in the legislative elections 2014. The aforementioned evidence reveals that Gerindra Party approached middle class down society and youth, on determining intended voters and this party also focusing on small society (farmer, fisherman, labour, teacher and small trader). In terms of positioning, Gerindra Party put themselves in outside of the government and acknowledge them as the party for small society. In Indonesian political constellation, it can be seen that political party has a high correlation with the power of public figure to increase popularity and electability. Gerindra Party is still introduced Prabowo Subianto as a public figure who can be used to gain a number of voters for the party.
topic Political Marketing
Gerindra Party
Legislative Elections
url https://ejournal.undip.ac.id/index.php/politika/article/view/17505
work_keys_str_mv AT fahminurdiansyah marketingpolitikdpppartaigerindrapadapemilulegislatif2014
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