Platform Growth Model: The Four Stages of Growth Model

Platform Growth Model: The Four Stages of Growth Model

As the platform business becomes more important, it is crucial to make adequate decisions and choices for strategies, considering influence factors in relation to the platform for each growth model. This study researched how to build a platform business in the IT industry from the perspective of a d...

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Bibliographic Details
Main Authors: Junic Kim, Jaewook Yoo
Format: Article
Language:English
Published: MDPI AG 2019-10-01
Series:Sustainability
Subjects:
platform
growth model
two-sided market
four stages
life cycle
dynamic approach
Online Access:https://www.mdpi.com/2071-1050/11/20/5562
id doaj-1a426a78e8834b33bf203c3a7c6b494e
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spelling doaj-1a426a78e8834b33bf203c3a7c6b494e2020-11-25T02:36:19ZengMDPI AGSustainability2071-10502019-10-011120556210.3390/su11205562su11205562Platform Growth Model: The Four Stages of Growth ModelJunic Kim0Jaewook Yoo1School of Business, Konkuk University, Seoul 42988, KoreaSchool of Business, Konkuk University, Seoul 42988, KoreaAs the platform business becomes more important, it is crucial to make adequate decisions and choices for strategies, considering influence factors in relation to the platform for each growth model. This study researched how to build a platform business in the IT industry from the perspective of a dynamic approach to understand how the platform growth model successfully enables business entities to enter the market and to continue expansion. Through 21 case studies, this research formulated the four stages of platform growth model: entry, growth, expansion and maturity, providing a conceptual framework to build a platform growth model ecosystem.https://www.mdpi.com/2071-1050/11/20/5562platformgrowth modeltwo-sided marketfour stageslife cycledynamic approach
collection DOAJ
language English
format Article
sources DOAJ
author Junic Kim
Jaewook Yoo
spellingShingle Junic Kim
Jaewook Yoo
Platform Growth Model: The Four Stages of Growth Model
Sustainability
platform
growth model
two-sided market
four stages
life cycle
dynamic approach
author_facet Junic Kim
Jaewook Yoo
author_sort Junic Kim
title Platform Growth Model: The Four Stages of Growth Model
title_short Platform Growth Model: The Four Stages of Growth Model
title_full Platform Growth Model: The Four Stages of Growth Model
title_fullStr Platform Growth Model: The Four Stages of Growth Model
title_full_unstemmed Platform Growth Model: The Four Stages of Growth Model
title_sort platform growth model: the four stages of growth model
publisher MDPI AG
series Sustainability
issn 2071-1050
publishDate 2019-10-01
description As the platform business becomes more important, it is crucial to make adequate decisions and choices for strategies, considering influence factors in relation to the platform for each growth model. This study researched how to build a platform business in the IT industry from the perspective of a dynamic approach to understand how the platform growth model successfully enables business entities to enter the market and to continue expansion. Through 21 case studies, this research formulated the four stages of platform growth model: entry, growth, expansion and maturity, providing a conceptual framework to build a platform growth model ecosystem.
topic platform
growth model
two-sided market
four stages
life cycle
dynamic approach
url https://www.mdpi.com/2071-1050/11/20/5562
work_keys_str_mv AT junickim platformgrowthmodelthefourstagesofgrowthmodel
AT jaewookyoo platformgrowthmodelthefourstagesofgrowthmodel
_version_ 1724800774817447936

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