Transmedia Storytelling, an ally of Corporate Communication: #Dropped by Heineken case study
Corporate Communication changes trying to follow new social, technological and media dynamics. In the current context, it begins to experience with transmedia storytelling that offers a story to explain, multiple platforms and distinct levels of audience participation. Up to now, transmedia storytel...
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| Format: | Article |
| Language: | English |
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Universidad de Navarra
2014-06-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
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| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/35992 |