Podemos, from invisibility to overexposure
The communicative success of Podemos is an example of how to apply the ideological hegemony theories that its academic leaders have researched. The media strategy of Podemos consists of a sequential and symbiotic combination of self-controlled audiovisual production, viralization through digital ne...
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| Format: | Article |
| Language: | English |
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Universidad Complutense de Madrid
2015-04-01
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| Series: | Revista Teknokultura |
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| Online Access: | http://revistas.ucm.es/index.php/TEKN/article/view/48890 |