Podemos, from invisibility to overexposure

The communicative success of Podemos is an example of how to apply the ideological hegemony theories that its academic leaders have researched. The media strategy of Podemos consists of a sequential and symbiotic combination of self-controlled audiovisual production, viralization through digital ne...

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Bibliographic Details
Main Author:	Victor Sampedro
Format:	Article
Language:	English
Published:	Universidad Complutense de Madrid 2015-04-01
Series:	Revista Teknokultura
Subjects:	Hegemonía post-estructuralismo Laclau Mouffe nueva comunicación política ciberpolítica economía política tertulias redes sociales televisión
Online Access:	http://revistas.ucm.es/index.php/TEKN/article/view/48890

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spelling	doaj-1a0f2f8a9fe1493586c694d52ef3fce82020-11-24T21:28:34ZengUniversidad Complutense de MadridRevista Teknokultura1549-22302015-04-0112113714510.5209/rev_TK.2015.v12.n1.4889046643Podemos, from invisibility to overexposureVictor Sampedro0Universidad Rey Juan CarlosThe communicative success of Podemos is an example of how to apply the ideological hegemony theories that its academic leaders have researched. The media strategy of Podemos consists of a sequential and symbiotic combination of self-controlled audiovisual production, viralization through digital networks, and visibility in conventional media and formats, such as TV talk-shows. Its limitations show just how important the political economy of conventional media actually is: They still keep an overwhelming audience majority and are decisive in any hegemonic dispute. In a short period of time, this new political party has gone from insivibility to a negative over- exposure.http://revistas.ucm.es/index.php/TEKN/article/view/48890Hegemoníapost-estructuralismoLaclauMouffenueva comunicación políticaciberpolíticaeconomía políticatertuliasredes socialestelevisión
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Victor Sampedro
spellingShingle	Victor Sampedro Podemos, from invisibility to overexposure Revista Teknokultura Hegemonía post-estructuralismo Laclau Mouffe nueva comunicación política ciberpolítica economía política tertulias redes sociales televisión
author_facet	Victor Sampedro
author_sort	Victor Sampedro
title	Podemos, from invisibility to overexposure
title_short	Podemos, from invisibility to overexposure
title_full	Podemos, from invisibility to overexposure
title_fullStr	Podemos, from invisibility to overexposure
title_full_unstemmed	Podemos, from invisibility to overexposure
title_sort	podemos, from invisibility to overexposure
publisher	Universidad Complutense de Madrid
series	Revista Teknokultura
issn	1549-2230
publishDate	2015-04-01
description	The communicative success of Podemos is an example of how to apply the ideological hegemony theories that its academic leaders have researched. The media strategy of Podemos consists of a sequential and symbiotic combination of self-controlled audiovisual production, viralization through digital networks, and visibility in conventional media and formats, such as TV talk-shows. Its limitations show just how important the political economy of conventional media actually is: They still keep an overwhelming audience majority and are decisive in any hegemonic dispute. In a short period of time, this new political party has gone from insivibility to a negative over- exposure.
topic	Hegemonía post-estructuralismo Laclau Mouffe nueva comunicación política ciberpolítica economía política tertulias redes sociales televisión
url	http://revistas.ucm.es/index.php/TEKN/article/view/48890
work_keys_str_mv	AT victorsampedro podemosfrominvisibilitytooverexposure
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Podemos, from invisibility to overexposure

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