PERLINDUNGAN HUKUM TERHADAP PENGGUNAAN MEREK SEBAGAI KODE TERSEMBUNYI (INVISIBLE CODE) DARI SEBUAH WEB PAGE (METATAG) DALAM MEDIA INTERNET

• Main Author: Asep Saripudin, S.H. M.H
• Format: Article
• Language: Indonesian
• Published: Universitas Singaperbangsa Karawang 2017-05-01
• Series: Jurnal Ilmiah Hukum: De'Jure
• Subjects: Trade Mark Protection; Invisible Code of Web Page; Internet
• Online Access: https://journal.unsika.ac.id/index.php/jurnalilmiahhukumdejure/article/view/827/708
• ISSN: 2442-7578; 2541-1594

Intellectual Property Law have to responsible with the acceleration of human invention in field of technology, and have contribution for the growth of economic’s state. Economic growth as impact of law enforcement in intellectual property right will spur and push people to exploring their potential intellectual to produce more competitive product. Specially in trade mark law, how the instrument of trade mark law can protect the owner of trade mark (product) from trade mark infringement. As we know the trade mark owner spend for high invest to produce the product, and trade mark infringer it’s really not fair, some one have advantage without investment, with the bad faith use goodwill from the real trade mark owner. The growth of information technology have give positive impact to the business sector, the coverage, and the acceleration of information can connecting people without borderless. But in this situation we find some one who use the internet to get benefit with bad faith, they use trade mark as invisible instrument (code) from their webpage (metatag). And the result of my research that use trade mark as a code from webpage (metatag) by another party who not the owner of the mark, it’s make damage to the real owner of the mark with lost potential customer who lookng for the product use internet as a tool to find the product. Metatager abusing the exlusive right of trade mark owner, also abusing and manipulating electronic information and or electronic document when he use another party’s trade mark as a code of webpage.