Value disciplines: measuring customer preferences

According to the World Competitiveness Report: 1999, South Africa ranks poorly in terms of delivering customer services (Garelli, 1999). In order to assist South African organisations to identify their customers' value preferences, three scales collectively called the Customer Preference Questi...

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Bibliographic Details
Main Authors: Z. Dannhauser, G. Roodt
Format: Article
Language:English
Published: AOSIS 2001-12-01
Series:SA Journal of Industrial Psychology
Online Access:https://sajip.co.za/index.php/sajip/article/view/769

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