Value disciplines: measuring customer preferences
According to the World Competitiveness Report: 1999, South Africa ranks poorly in terms of delivering customer services (Garelli, 1999). In order to assist South African organisations to identify their customers' value preferences, three scales collectively called the Customer Preference Questi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AOSIS
2001-12-01
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| Series: | SA Journal of Industrial Psychology |
| Online Access: | https://sajip.co.za/index.php/sajip/article/view/769 |