Value disciplines: measuring customer preferences

Value disciplines: measuring customer preferences

According to the World Competitiveness Report: 1999, South Africa ranks poorly in terms of delivering customer services (Garelli, 1999). In order to assist South African organisations to identify their customers' value preferences, three scales collectively called the Customer Preference Questi...

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Bibliographic Details
Main Authors: Z. Dannhauser, G. Roodt
Format: Article
Language:English
Published: AOSIS 2001-12-01
Series:SA Journal of Industrial Psychology
Online Access:https://sajip.co.za/index.php/sajip/article/view/769
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spelling doaj-19f0ec932a4b49a6bf27249ce0767c722020-11-24T20:58:21ZengAOSISSA Journal of Industrial Psychology0258-52002071-07632001-12-0127181610.4102/sajip.v27i1.769705Value disciplines: measuring customer preferencesZ. DannhauserG. RoodtAccording to the World Competitiveness Report: 1999, South Africa ranks poorly in terms of delivering customer services (Garelli, 1999). In order to assist South African organisations to identify their customers' value preferences, three scales collectively called the Customer Preference Questionnaire (CPQ) were developed. Opsomming Luidens die World Competitiveness Report: 1999 vaar Suid-Afrika swak ten opsigte van klientediens-lewering (Garelli, 1999). Om Suid-Afrikaanse organisasies te help met die identifisering van hulle kliente se waardevoorkeure, is drie skale wat gesamentlik die Klientevoorkeurvraelys (CPQ) genoem word, ontwikkel.https://sajip.co.za/index.php/sajip/article/view/769
collection DOAJ
language English
format Article
sources DOAJ
author Z. Dannhauser
G. Roodt
spellingShingle Z. Dannhauser
G. Roodt
Value disciplines: measuring customer preferences
SA Journal of Industrial Psychology
author_facet Z. Dannhauser
G. Roodt
author_sort Z. Dannhauser
title Value disciplines: measuring customer preferences
title_short Value disciplines: measuring customer preferences
title_full Value disciplines: measuring customer preferences
title_fullStr Value disciplines: measuring customer preferences
title_full_unstemmed Value disciplines: measuring customer preferences
title_sort value disciplines: measuring customer preferences
publisher AOSIS
series SA Journal of Industrial Psychology
issn 0258-5200
2071-0763
publishDate 2001-12-01
description According to the World Competitiveness Report: 1999, South Africa ranks poorly in terms of delivering customer services (Garelli, 1999). In order to assist South African organisations to identify their customers' value preferences, three scales collectively called the Customer Preference Questionnaire (CPQ) were developed. Opsomming Luidens die World Competitiveness Report: 1999 vaar Suid-Afrika swak ten opsigte van klientediens-lewering (Garelli, 1999). Om Suid-Afrikaanse organisasies te help met die identifisering van hulle kliente se waardevoorkeure, is drie skale wat gesamentlik die Klientevoorkeurvraelys (CPQ) genoem word, ontwikkel.
url https://sajip.co.za/index.php/sajip/article/view/769
work_keys_str_mv AT zdannhauser valuedisciplinesmeasuringcustomerpreferences
AT groodt valuedisciplinesmeasuringcustomerpreferences
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