Validación del modelo SERVPERF en el ámbito de internet: un caso colombiano
The aim of the study is to demonstrate an adaptation process of the SERVPERF model for the evaluation of the perceived quality of service in the Colombian environment, and to validate this using the model in an E-commerce company of Colombia. A pre-test was performed with 98 questionnaires and a def...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Konrad Lorenz Fundación Universitaria
2014-12-01
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| Series: | Suma de Negocios |
| Subjects: | |
| Online Access: | http://www.elsevier.es/es-revista-suma-negocios-208-articulo-validacion-del-modelo-servperf-el-S2215910X14700333 |