Positioning the image of Mexico in the media of english-speaking nations of the Pacific rim: with focus on the USA, Canada and New Zealand

This paper examines the overall image of Mexico promoted through its foreign policy (Nation Branding strategies) and reflected in the Us, Canadian, and New Zealand press, with a focus on two major newspapers in each country. To do this, this article employs both quantitative and qualitative analysis...

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Bibliographic Details
Main Authors: Andrii Ryzhkov, Elida Leticia Rodríguez Domínguez, Raymundo Ramos Delgado, Selene Becerra Pérez
Format: Article
Language:English
Published: Universidad de Colima 2016-02-01
Series:Portes: Revista mexicana de estudios sobre la Cuenca del Pacífico
Subjects:
Online Access:http://revistasacademicas.ucol.mx/index.php/portes/article/view/407

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