Positioning the image of Mexico in the media of english-speaking nations of the Pacific rim: with focus on the USA, Canada and New Zealand

This paper examines the overall image of Mexico promoted through its foreign policy (Nation Branding strategies) and reflected in the Us, Canadian, and New Zealand press, with a focus on two major newspapers in each country. To do this, this article employs both quantitative and qualitative analysis...

Full description

Bibliographic Details
Main Authors:	Andrii Ryzhkov, Elida Leticia Rodríguez Domínguez, Raymundo Ramos Delgado, Selene Becerra Pérez
Format:	Article
Language:	English
Published:	Universidad de Colima 2016-02-01
Series:	Portes: Revista mexicana de estudios sobre la Cuenca del Pacífico
Subjects:	imagen de México imagen país marca país imagen de México en las naciones de habla inglesa medios de comunicación Cuenca del Pacífico
Online Access:	http://revistasacademicas.ucol.mx/index.php/portes/article/view/407

id	doaj-199cbcc8029940069131fd4e9838b95e
record_format	Article
spelling	doaj-199cbcc8029940069131fd4e9838b95e2020-11-24T23:47:21ZengUniversidad de ColimaPortes: Revista mexicana de estudios sobre la Cuenca del Pacífico1870-68002016-02-019185176345Positioning the image of Mexico in the media of english-speaking nations of the Pacific rim: with focus on the USA, Canada and New ZealandAndrii Ryzhkov0Elida Leticia Rodríguez DomínguezRaymundo Ramos DelgadoSelene Becerra PérezUniversidad Autónoma de NayaritThis paper examines the overall image of Mexico promoted through its foreign policy (Nation Branding strategies) and reflected in the Us, Canadian, and New Zealand press, with a focus on two major newspapers in each country. To do this, this article employs both quantitative and qualitative analysis. It offers a 6-month long diagnosis of news (1st November, 2014 ~ 30th April, 2015), which will disclose the agenda of objects and attributes regarding Mexico.<br />http://revistasacademicas.ucol.mx/index.php/portes/article/view/407imagen de Méxicoimagen paísmarca paísimagen de México en las naciones de habla inglesamedios de comunicaciónCuenca del Pacífico
collection	DOAJ
language	English
format	Article
sources	DOAJ
author	Andrii Ryzhkov Elida Leticia Rodríguez Domínguez Raymundo Ramos Delgado Selene Becerra Pérez
spellingShingle	Andrii Ryzhkov Elida Leticia Rodríguez Domínguez Raymundo Ramos Delgado Selene Becerra Pérez Positioning the image of Mexico in the media of english-speaking nations of the Pacific rim: with focus on the USA, Canada and New Zealand Portes: Revista mexicana de estudios sobre la Cuenca del Pacífico imagen de México imagen país marca país imagen de México en las naciones de habla inglesa medios de comunicación Cuenca del Pacífico
author_facet	Andrii Ryzhkov Elida Leticia Rodríguez Domínguez Raymundo Ramos Delgado Selene Becerra Pérez
author_sort	Andrii Ryzhkov
title	Positioning the image of Mexico in the media of english-speaking nations of the Pacific rim: with focus on the USA, Canada and New Zealand
title_short	Positioning the image of Mexico in the media of english-speaking nations of the Pacific rim: with focus on the USA, Canada and New Zealand
title_full	Positioning the image of Mexico in the media of english-speaking nations of the Pacific rim: with focus on the USA, Canada and New Zealand
title_fullStr	Positioning the image of Mexico in the media of english-speaking nations of the Pacific rim: with focus on the USA, Canada and New Zealand
title_full_unstemmed	Positioning the image of Mexico in the media of english-speaking nations of the Pacific rim: with focus on the USA, Canada and New Zealand
title_sort	positioning the image of mexico in the media of english-speaking nations of the pacific rim: with focus on the usa, canada and new zealand
publisher	Universidad de Colima
series	Portes: Revista mexicana de estudios sobre la Cuenca del Pacífico
issn	1870-6800
publishDate	2016-02-01
description	This paper examines the overall image of Mexico promoted through its foreign policy (Nation Branding strategies) and reflected in the Us, Canadian, and New Zealand press, with a focus on two major newspapers in each country. To do this, this article employs both quantitative and qualitative analysis. It offers a 6-month long diagnosis of news (1st November, 2014 ~ 30th April, 2015), which will disclose the agenda of objects and attributes regarding Mexico.<br />
topic	imagen de México imagen país marca país imagen de México en las naciones de habla inglesa medios de comunicación Cuenca del Pacífico
url	http://revistasacademicas.ucol.mx/index.php/portes/article/view/407
work_keys_str_mv	AT andriiryzhkov positioningtheimageofmexicointhemediaofenglishspeakingnationsofthepacificrimwithfocusontheusacanadaandnewzealand AT elidaleticiarodriguezdominguez positioningtheimageofmexicointhemediaofenglishspeakingnationsofthepacificrimwithfocusontheusacanadaandnewzealand AT raymundoramosdelgado positioningtheimageofmexicointhemediaofenglishspeakingnationsofthepacificrimwithfocusontheusacanadaandnewzealand AT selenebecerraperez positioningtheimageofmexicointhemediaofenglishspeakingnationsofthepacificrimwithfocusontheusacanadaandnewzealand
_version_	1725490209449050112

Positioning the image of Mexico in the media of english-speaking nations of the Pacific rim: with focus on the USA, Canada and New Zealand

Similar Items