A study on important factors influencing innovation in service: A case study of hotel industry

• Main Authors: Koorosh Kohyari Haghighat, Amir Ghafurian Shagerdi, Amin Kohyari Haghighat, Amin Otoofi
• Format: Article
• Language: English
• Published: Growing Science 2013-07-01
• Series: Management Science Letters
• Subjects: Purchase intention; Brand trust; Brand familiarity; Perceived value; Perceived risk
• Online Access: http://www.growingscience.com/msl/Vol3/msl_2013_172.pdf
• ISSN: 1923-9335; 1923-9343

Hotel industry plays important role on developing tourism industry and having better services in this industry always help increase market share. The proposed study of this paper considers the effects of four variables including collaboration with staff, collaboration with customers, collaboration with partners and business owners and finally mechanism of integration of knowledge on innovation on service. The population of this survey includes 259 hotels where we send our questionnaire to 179 and manage to collect 170 ones. Cronbach alpha for four variables including collaboration with staff, collaboration with customers, collaboration with partners and business owners and finally mechanism of integration of knowledge were calculated as 0.78, 0.865, 0.743 and 0.890, respectively. The proposed study uses structural equation modeling to study the relationship between independent variables and dependent variable and the effects of four variables are confirmed when the level of significance is five percent.