How Important is Vocational Public Relations Support in Establishing Partnerships with the Business World/Industrial World (DU/DI)?

• Main Authors: Yuli Agustina, Rosalina Dhea Anisa Chintya Dewi, Andi Basuki
• Format: Article
• Language: English
• Published: Department of Management, Faculty of Economics, Universitas Negeri Malang 2019-12-01
• Series: JPBM (Jurnal Pendidikan Bisnis dan Manajemen)
• Subjects: public relations; partnerships; and du/
• Online Access: http://journal2.um.ac.id/index.php/jpbm/article/view/10985

This study aimed to determine the public relations activities of vocational high schools (SMK) in connecting between schools and the community, one of which is DU/DI. The purpose of this study was to determine public relations activities at SMK, forms of partnership with DU/DI and forms of public relations activities in supporting partnerships with DU / DI at SMK. This type of research was qualitative research. Collecting data was from a natural setting by using the researcher as a key instrument. Sources of data in the study were the results of interviews, documents, and social environment. The form of vocational partnership with DU/DI consisted of 9 cooperation forms and forms of public relations activities in support of partnerships with DU/DI was to conduct industry visits regularly, renewed the form of cooperation with DU/DI, as well as being an intermediary between Internship students and DU/DI. Overall results illustrated that school public relations activities in collaboration with DU/DI had been going well, but it had not been maximized.