ATTITUDE TOWARDS BORDER TOURISM AND ITS RELATIONSHIP WITH VISITOR SATISFACTION AND LOYALTY

This study proposes new knowledge about tourism developed in border areas. In this study, structural equations models based on variance are applied, with a sample of 583 tourists. The study was conducted on the northern border of the Dominican Republic and Haiti. The results show that there is a pos...

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Bibliographic Details
Main Authors: Salvador MORAL-CUADRA, Francisco ORGAZ-AGÜERA, Pablo M. CAÑERO-MORALES
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2019-07-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:http://gtg.webhost.uoradea.ro/PDF/GTG-2-2019/gtg.25226-384.pdf
Description
Summary:This study proposes new knowledge about tourism developed in border areas. In this study, structural equations models based on variance are applied, with a sample of 583 tourists. The study was conducted on the northern border of the Dominican Republic and Haiti. The results show that there is a positive influence of the attitudes of tourists in the value they perceive in the border destination, in their satisfaction with the destination and in the loyalty they have towards the place. It has been observed a positive influence of the value perceived by border visitors with satisfaction and loyalty.
ISSN:2065-0817