Analisis Pengaruh E-Service Quality terhadap Customer Satisfaction yang Berdampak pada Customer Loyalty PT Bayu Buana Travel Tbk

Analisis Pengaruh E-Service Quality terhadap Customer Satisfaction yang Berdampak pada Customer Loyalty PT Bayu Buana Travel Tbk

The purpose of this study is to determine the effect of e-service quality on customer satisfaction and its impact on customer loyalty of PT Bayu Buana Travel, Tbk. With non-probability technique (census), questionnaires were collected and used in data processing using Structural Equation Modeling wi...

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Bibliographic Details
Main Author: Hansel Jonathan
Format: Article
Language:English
Published: Bina Nusantara University 2013-09-01
Series:Journal the Winners
Subjects:
e-service quality
customer satisfaction
customer loyalty
structural equation model
important performance analysis
Online Access:https://journal.binus.ac.id/index.php/winners/article/view/650

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