Web related companies' strategies for attracting new customers

Web related companies' strategies for attracting new customers

This paper provides a study on web related B2B (Business to Business), B2C (Business to Customer) evaluation of strategy and methods for maximizing (expanding) the number of customer among the people (i.e. internet population), using cycling process externally for internal process of strategy...

Full description

Bibliographic Details
Main Authors: Bruno Marsigalia, Federica Evangelista, Domenico Celenza, Emanuela Palumbo
Format: Article
Language:English
Published: AfricaJournals 2014-01-01
Series:African Journal of Hospitality, Tourism and Leisure
Subjects:
strategy
branding
internal process
web based
Online Access: http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_46_vol_3_1_june_2014.pdf

Similar Items

Similar Items