Web related companies' strategies for attracting new customers

• Main Authors: Bruno Marsigalia, Federica Evangelista, Domenico Celenza, Emanuela Palumbo
• Format: Article
• Language: English
• Published: AfricaJournals 2014-01-01
• Series: African Journal of Hospitality, Tourism and Leisure
• Subjects: strategy; branding; internal process; web based
• Online Access: http://www.ajhtl.com/uploads/7/1/6/3/7163688/article_46_vol_3_1_june_2014.pdf

This paper provides a study on web related B2B (Business to Business), B2C (Business to Customer) evaluation of strategy and methods for maximizing (expanding) the number of customer among the people (i.e. internet population), using cycling process externally for internal process of strategy which explains business exploration and agility, and online consumers their compulsive buying behaviour with a new strategy to capture them in large number. The web based industries are web based companies and web related companies, we concentrated on web related company through new innovative method called B2P (Business to People/Public) a schematic approach strategy diagram of B2P, and with external Process of strategy. The B2B and B2C (Business to Customer) used by enterprises in peer to peer process is based on a qualitative approach, our sourcing of data has been carried out through secondary sources (papers, articles, open sources). The findings are the representation of new schematic diagrams that we developed with an idea and proposal and approach strategy for attaining people interest in the online industry specially concentrated as example on online book selling company. The originality of this paper called concept B2P is from different sources, examples, online articles and built on industry leaders advice through "linkedin.com" and web blogs.