| Summary: | This paper provides a study on web related B2B (Business to Business), B2C (Business to Customer)
evaluation of strategy and methods for maximizing (expanding) the number of customer among the
people (i.e. internet population), using cycling process externally for internal process of strategy which
explains business exploration and agility, and online consumers their compulsive buying behaviour
with a new strategy to capture them in large number. The web based industries are web based
companies and web related companies, we concentrated on web related company through new
innovative method called B2P (Business to People/Public) a schematic approach strategy diagram of
B2P, and with external Process of strategy. The B2B and B2C (Business to Customer) used by
enterprises in peer to peer process is based on a qualitative approach, our sourcing of data has been
carried out through secondary sources (papers, articles, open sources). The findings are the
representation of new schematic diagrams that we developed with an idea and proposal and approach
strategy for attaining people interest in the online industry specially concentrated as example on online
book selling company. The originality of this paper called concept B2P is from different sources,
examples, online articles and built on industry leaders advice through "linkedin.com" and web blogs.
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