Introducing the paradigm of organizational value creation effect on customer loyalty: A case study of Tehran province food industry unites
Today, organization cannot firmly survive without having a broad captive market. Rather, through value creation for customers and achieve their loyalty, we can maintain and increase the existing market share. Providing a specific product or service requires modern ideas and approaches to be applied...
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| Format: | Article |
| Language: | English |
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Growing Science
2012-04-01
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| Series: | Management Science Letters |
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| Online Access: | http://www.growingscience.com/msl/Vol2/msl_2011_137.pdf |