CONTEMPORARY DEVELOPMENTS OF THE MARKETING ORIENTATION AND ACTIVITY

Marketing is a new activity, whose premises for emergence must be sought at the very beginning of the 20th century. It had a slow development, localized within a country with a strong market economy. The term ‘strategy’ represents the title of one of the ten supreme magistrates, who used military fo...

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Bibliographic Details
Main Authors: Ileana (BĂDULESCU) ANASTASE, Cornel GRIGORUȚ
Format: Article
Language:English
Published: Romanian Foundation for Business Intelligence 2016-07-01
Series:SEA: Practical Application of Science
Subjects:
Online Access: http://seaopenresearch.eu/Journals/articles/SPAS_11_26.pdf