Initiating New Prospects of Rural Science Popularization in the Digital Media Era
The development of digital media has brought a new challenge to existing science popularization in the rural areas. In this paper, new experience of rural science popularization on both traditional and digital media in Zhejiang province was introduced. We proposed several strategies for rural scien...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2014-04-01
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| Series: | SHS Web of Conferences |
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| Online Access: | http://dx.doi.org/10.1051/shsconf/20140604003 |
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doaj-17cd5e68c94044b0b611a1cc6b7a911c |
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doaj-17cd5e68c94044b0b611a1cc6b7a911c2021-02-02T05:28:15ZengEDP SciencesSHS Web of Conferences2261-24242014-04-0160400310.1051/shsconf/20140604003shsconf_ifsr2013_04003Initiating New Prospects of Rural Science Popularization in the Digital Media EraJun Li The development of digital media has brought a new challenge to existing science popularization in the rural areas. In this paper, new experience of rural science popularization on both traditional and digital media in Zhejiang province was introduced. We proposed several strategies for rural science popularization in the digital media era: First, we should strengthen the utilization of traditional platforms such as print media and broadcast and TV media. Then, digital media based on Internet should also be used for science popularization. Last but not least, we should also try to use “the fifth media” to upgrade existing platforms and create new Internet media channels. http://dx.doi.org/10.1051/shsconf/20140604003digital mediarural science popularizationnew strategies |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Jun Li |
| spellingShingle |
Jun Li Initiating New Prospects of Rural Science Popularization in the Digital Media Era SHS Web of Conferences digital media rural science popularization new strategies |
| author_facet |
Jun Li |
| author_sort |
Jun Li |
| title |
Initiating New Prospects of Rural Science Popularization in the Digital Media Era |
| title_short |
Initiating New Prospects of Rural Science Popularization in the Digital Media Era |
| title_full |
Initiating New Prospects of Rural Science Popularization in the Digital Media Era |
| title_fullStr |
Initiating New Prospects of Rural Science Popularization in the Digital Media Era |
| title_full_unstemmed |
Initiating New Prospects of Rural Science Popularization in the Digital Media Era |
| title_sort |
initiating new prospects of rural science popularization in the digital media era |
| publisher |
EDP Sciences |
| series |
SHS Web of Conferences |
| issn |
2261-2424 |
| publishDate |
2014-04-01 |
| description |
The development of digital media has brought a new challenge to existing science popularization in the rural areas. In this paper, new experience of rural science popularization on both traditional and digital media in Zhejiang province was introduced. We proposed several strategies for rural science popularization in the digital media era: First, we should strengthen the utilization of traditional platforms such as print media and broadcast and TV media. Then, digital media based on Internet should also be used for science popularization. Last but not least, we should also try to use “the fifth media” to upgrade existing platforms and create new Internet media channels.
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| topic |
digital media rural science popularization new strategies |
| url |
http://dx.doi.org/10.1051/shsconf/20140604003 |
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AT junli initiatingnewprospectsofruralsciencepopularizationinthedigitalmediaera |
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