The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology

Social media with their features such as interactivity, participatory, and user-generated content have provided a great opportunity for self-expression of the users. However, cultural differences affect the extent and modality of users’ self-expression. This study aims to investigate the modality of...

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Main Authors: H. Molaei, Z. Majdizadeh
Format: Article
Language:fas
Published: Iranian Institute for Social and Cultural Studies 2017-12-01
Series:Taḥqīqāt-i Farhangī-i Īrān
Subjects:
Online Access:http://www.jicr.ir/article_350_697ba95d0bbfef4a5ec6d69be4205b86.pdf
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spelling doaj-176ffa59090b497fbcbc5970af4223682020-11-24T20:59:48ZfasIranian Institute for Social and Cultural StudiesTaḥqīqāt-i Farhangī-i Īrān2008-18472476-50582017-12-01104678710.22631/jicr.2018.1445.2159350The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of TechnologyH. Molaei0Z. Majdizadeh1Assistant Professor, Media and Communication, Faculty of World Studies, University of Tehran, Tehran, IranM.A. in Media and Communication, Faculty of Social Sciences, University of Tehran, Tehran, IranSocial media with their features such as interactivity, participatory, and user-generated content have provided a great opportunity for self-expression of the users. However, cultural differences affect the extent and modality of users’ self-expression. This study aims to investigate the modality of self-expression of Iranian users of the social networking sites. In doing so, an online survey was conducted among the students of three Iran universities: University of Tehran, Amirkabir University of Technology, and Sharif University of Technology. A total of 371 students participated in the study. Having conducted quantitative analysis, the study results showed that women and ethnic minorities are more inclined to support their cultural differences compared to men and ethnic majority group. Supporting cultural differences was observed more among Shia religious majority group. Religious minorities expressed less tendency to create content in social networking sites and as a result support their religious identity.http://www.jicr.ir/article_350_697ba95d0bbfef4a5ec6d69be4205b86.pdfSelf-expressionCultural differencesSocial networksIdentity
collection DOAJ
language fas
format Article
sources DOAJ
author H. Molaei
Z. Majdizadeh
spellingShingle H. Molaei
Z. Majdizadeh
The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology
Taḥqīqāt-i Farhangī-i Īrān
Self-expression
Cultural differences
Social networks
Identity
author_facet H. Molaei
Z. Majdizadeh
author_sort H. Molaei
title The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology
title_short The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology
title_full The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology
title_fullStr The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology
title_full_unstemmed The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology
title_sort role of cultural and identity differences in self-expression of iranian users of social networking sites; a case study of students of tehran university, amirkabir university, and sharif university of technology
publisher Iranian Institute for Social and Cultural Studies
series Taḥqīqāt-i Farhangī-i Īrān
issn 2008-1847
2476-5058
publishDate 2017-12-01
description Social media with their features such as interactivity, participatory, and user-generated content have provided a great opportunity for self-expression of the users. However, cultural differences affect the extent and modality of users’ self-expression. This study aims to investigate the modality of self-expression of Iranian users of the social networking sites. In doing so, an online survey was conducted among the students of three Iran universities: University of Tehran, Amirkabir University of Technology, and Sharif University of Technology. A total of 371 students participated in the study. Having conducted quantitative analysis, the study results showed that women and ethnic minorities are more inclined to support their cultural differences compared to men and ethnic majority group. Supporting cultural differences was observed more among Shia religious majority group. Religious minorities expressed less tendency to create content in social networking sites and as a result support their religious identity.
topic Self-expression
Cultural differences
Social networks
Identity
url http://www.jicr.ir/article_350_697ba95d0bbfef4a5ec6d69be4205b86.pdf
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