The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology
Social media with their features such as interactivity, participatory, and user-generated content have provided a great opportunity for self-expression of the users. However, cultural differences affect the extent and modality of users’ self-expression. This study aims to investigate the modality of...
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doaj-176ffa59090b497fbcbc5970af4223682020-11-24T20:59:48ZfasIranian Institute for Social and Cultural StudiesTaḥqīqāt-i Farhangī-i Īrān2008-18472476-50582017-12-01104678710.22631/jicr.2018.1445.2159350The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of TechnologyH. Molaei0Z. Majdizadeh1Assistant Professor, Media and Communication, Faculty of World Studies, University of Tehran, Tehran, IranM.A. in Media and Communication, Faculty of Social Sciences, University of Tehran, Tehran, IranSocial media with their features such as interactivity, participatory, and user-generated content have provided a great opportunity for self-expression of the users. However, cultural differences affect the extent and modality of users’ self-expression. This study aims to investigate the modality of self-expression of Iranian users of the social networking sites. In doing so, an online survey was conducted among the students of three Iran universities: University of Tehran, Amirkabir University of Technology, and Sharif University of Technology. A total of 371 students participated in the study. Having conducted quantitative analysis, the study results showed that women and ethnic minorities are more inclined to support their cultural differences compared to men and ethnic majority group. Supporting cultural differences was observed more among Shia religious majority group. Religious minorities expressed less tendency to create content in social networking sites and as a result support their religious identity.http://www.jicr.ir/article_350_697ba95d0bbfef4a5ec6d69be4205b86.pdfSelf-expressionCultural differencesSocial networksIdentity |
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DOAJ |
author |
H. Molaei Z. Majdizadeh |
spellingShingle |
H. Molaei Z. Majdizadeh The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology Taḥqīqāt-i Farhangī-i Īrān Self-expression Cultural differences Social networks Identity |
author_facet |
H. Molaei Z. Majdizadeh |
author_sort |
H. Molaei |
title |
The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology |
title_short |
The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology |
title_full |
The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology |
title_fullStr |
The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology |
title_full_unstemmed |
The Role of Cultural and Identity Differences in Self-expression of Iranian Users of Social Networking Sites; A Case Study of Students of Tehran University, Amirkabir University, and Sharif University of Technology |
title_sort |
role of cultural and identity differences in self-expression of iranian users of social networking sites; a case study of students of tehran university, amirkabir university, and sharif university of technology |
publisher |
Iranian Institute for Social and Cultural Studies |
series |
Taḥqīqāt-i Farhangī-i Īrān |
issn |
2008-1847 2476-5058 |
publishDate |
2017-12-01 |
description |
Social media with their features such as interactivity, participatory, and user-generated content have provided a great opportunity for self-expression of the users. However, cultural differences affect the extent and modality of users’ self-expression. This study aims to investigate the modality of self-expression of Iranian users of the social networking sites. In doing so, an online survey was conducted among the students of three Iran universities: University of Tehran, Amirkabir University of Technology, and Sharif University of Technology. A total of 371 students participated in the study. Having conducted quantitative analysis, the study results showed that women and ethnic minorities are more inclined to support their cultural differences compared to men and ethnic majority group. Supporting cultural differences was observed more among Shia religious majority group. Religious minorities expressed less tendency to create content in social networking sites and as a result support their religious identity. |
topic |
Self-expression Cultural differences Social networks Identity |
url |
http://www.jicr.ir/article_350_697ba95d0bbfef4a5ec6d69be4205b86.pdf |
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