How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments

How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments

Providers capitalize on patient testimonials to market unproven stem cell treatments (SCTs). We evaluated 159 YouTube videos and found patients discussed health improvements (91.2%), praised providers (53.5%), and recommended SCTs (28.9%). In over a third of the videos, providers posed questions to...

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Bibliographic Details
Main Authors: Bethany Hawke, Alexandra R. Przybylo, Danielle Paciulli, Timothy Caulfield, Amy Zarzeczny, Zubin Master
Format: Article
Language:English
Published: Elsevier 2019-06-01
Series:Stem Cell Reports
Online Access:http://www.sciencedirect.com/science/article/pii/S2213671119301766
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spelling doaj-16d2235dd89240b4aeac247634604bfa2020-11-25T02:45:48ZengElsevierStem Cell Reports2213-67112019-06-0112611861189How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell TreatmentsBethany Hawke0Alexandra R. Przybylo1Danielle Paciulli2Timothy Caulfield3Amy Zarzeczny4Zubin Master5EmSTAT, Upstate Medical University, 550 East Genesee Street, Suite 103, Syracuse, NY 13202, USADepartment of Pediatrics, Children's Hospital of Richmond, VCU Health, PO BOX 980264, Richmond, VA 23298, USASchool of Public Health, University of Minnesota, 420 Delaware Street SE, # Mmc88, Minneapolis, MN 55455, USAHealth Law Institute, Faculty of Law, School of Public Health and Health Law Institute, University of Alberta, 461 Law Centre, Edmonton, AB T6G 2H5, CanadaJohnson Shoyama Graduate School of Public Policy, University of Regina, 3rd Floor, 2155 College Avenue, Regina, SK S4S 0A2, CanadaBiomedical Ethics Research Program and Center for Regenerative Medicine, Mayo Clinic, 200 First Street, SW, Rochester, MN 55905, USA; Corresponding authorProviders capitalize on patient testimonials to market unproven stem cell treatments (SCTs). We evaluated 159 YouTube videos and found patients discussed health improvements (91.2%), praised providers (53.5%), and recommended SCTs (28.9%). In over a third of the videos, providers posed questions to patients, thereby directing narratives and making them a powerful marketing tool.http://www.sciencedirect.com/science/article/pii/S2213671119301766
collection DOAJ
language English
format Article
sources DOAJ
author Bethany Hawke
Alexandra R. Przybylo
Danielle Paciulli
Timothy Caulfield
Amy Zarzeczny
Zubin Master
spellingShingle Bethany Hawke
Alexandra R. Przybylo
Danielle Paciulli
Timothy Caulfield
Amy Zarzeczny
Zubin Master
How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments
Stem Cell Reports
author_facet Bethany Hawke
Alexandra R. Przybylo
Danielle Paciulli
Timothy Caulfield
Amy Zarzeczny
Zubin Master
author_sort Bethany Hawke
title How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments
title_short How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments
title_full How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments
title_fullStr How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments
title_full_unstemmed How to Peddle Hope: An Analysis of YouTube Patient Testimonials of Unproven Stem Cell Treatments
title_sort how to peddle hope: an analysis of youtube patient testimonials of unproven stem cell treatments
publisher Elsevier
series Stem Cell Reports
issn 2213-6711
publishDate 2019-06-01
description Providers capitalize on patient testimonials to market unproven stem cell treatments (SCTs). We evaluated 159 YouTube videos and found patients discussed health improvements (91.2%), praised providers (53.5%), and recommended SCTs (28.9%). In over a third of the videos, providers posed questions to patients, thereby directing narratives and making them a powerful marketing tool.
url http://www.sciencedirect.com/science/article/pii/S2213671119301766
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