GLOBAL CRISIS AND ITS EFFECTS IN THE DEVELOPED AND EMERGENT COUNTRIES - “THE BOTTOM OF THE PYRAMID” AS AN INNOVATION RESOURCE

• Main Author: Irma Shyle
• Format: Article
• Language: English
• Published: University Library System, University of Pittsburgh 2011-11-01
• Series: Emerging Markets Journal
• Online Access: http://emaj.pitt.edu/ojs/index.php/emaj/article/view/12

<p>The economists forecast that in the next 5 years the average annual growth of the global economy will be smaller than the average rate in the past 15 years. This reinforce more than ever the problem of the restricted resources management and discovery of the best possible ways to improve and increase the population welfare.</p> <p>It is raised the question: To serve 5 milliard people in the world (with less than 2$ per day) is: Moral responsability? High level of intelect? Business opportunity?</p> <p>Is it the time for companies to enter in the Bottom of the Pyramid markets? Is it the Bottom of the Pyramid the source of the innovation? Why are these markets attractive?</p> <br /> Keywords: average annual growth, global economy, resources management, markets<br /> <br />