Márka és márkanév
Brand and brand name. A summary of a habilitation dissertation Although several million brand names exist worldwide, brand names remain an underresearched area of (applied) linguistics. The main goal of the dissertation is to show how linguistic research can contribute to a better understanding...
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| Format: | Article |
| Language: | Hungarian |
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Society of Hungarian Linguistics; Institute of Hungarian Linguistics and Finno-Ugric Studies of ELTE University
2021-08-01
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| Series: | Névtani Értesítő |
| Online Access: | https://ojs.mtak.hu/index.php/nevtert/article/view/6921 |