Les effets de l’émergence sur les discours officiels de promotion de la modernisation en Chine

• Main Author: Léo Kloeckner
• Format: Article
• Language: fra
• Published: Pôle de Recherche pour l'Organisation et la diffusion de l'Information Géographique 2012-10-01
• Series: EchoGéo
• Subjects: emergence; image; modernization; Shanghai; spiritual civilization
• Online Access: http://journals.openedition.org/echogeo/13158

Before the World Exposition in Shanghai, « spiritual civilization » visual campaigns (propaganda and public advertising images) had spread in publics spaces and residential areas throughout the city. They promote a new civilization of manners and public behaviors, referring to apparently globalized norms. Even though this visual discourse does not refer directly to the notion of emergence, it appears to be useful to explain the transformations in the production process of the official discourse. The way this discourse fits into the shanghainese urban space reveals the transformations that Chinese cities are undergoing in the context of an accelerated integration to globalization.