Formation interaction and adaptive use of purposive forms of cooperation of university and enterprise structures

• Main Authors: Olena Rayevnyeva, Iryna Aksonova, Viktoriia Ostapenko
• Format: Article
• Language: English
• Published: LLC "CPC "Business Perspectives" 2018-12-01
• Series: Innovative Marketing
• Subjects: business; collaboration; forms of interaction; higher education in Ukraine; public-private partnership; state
• Online Access: https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/11291/IM__2018_03_Rayevnyeva.pdf

Addressing the imbalance between the existing demand for graduates of higher education institutions is aimed at strengthening the processes of integrating the education system with the business. At the same time, issues related to the system of forming and determining the appropriate forms and types of partnership between universities and business in Ukraine are becoming more urgent. That’s why the purpose of this study is to develop a methodical approach to the formation and adaptive use of forms of such interaction. A comparative marketing analysis of the national and world experience of the forms and methods of interaction between educational institutions and business is carried out. A methodical approach to the formation of interaction between higher education institutions and the business has been proposed. The directions and types of public private тpartnership in education are formed, the basis of which is the distribution of rights, responsibilities and risks between the partners of the relations. Depending on the changes in the external conditions of marketing functioning, there is a list of standard (universal) forms of interaction between universities and the business environment that make up the invariant core of such interaction and innovation-active (specific) forms that arise in connection with the expansion of university autonomy. The three-component model of the choice of the form of interaction between higher educational institutions and the business structures in Ukraine is proposed, which allows choosing the form that will be optimal considering the existing conditions.