Relationship Marketing from the perspective of analysis of networks and bibliometrics.

Relationship Marketing from the perspective of analysis of networks and bibliometrics.

<p class="Maintext">This study explores the academic literature on relationship marketing in order to outline a perspective of theory and developments in this field within the discipline of marketing. Through the bibliometric techniques and social network analysis the ten best ranked...

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Bibliographic Details
Main Authors: Irineu Lopes Trigo, Max D'Angelo, Luciano A. Prates Junqueira, Belmiro Nascimento João
Format: Article
Language:Spanish
Published: Universitat Autònoma de Barcelona 2016-08-01
Series:REDES: Revista Hispana para el Análisis de Redes Sociales
Subjects:
relationship marketing
análise bibliométrica
redes sociais
coautoria
cocitação
Online Access:https://revistes.uab.cat/redes/article/view/634

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