Relationship Marketing from the perspective of analysis of networks and bibliometrics.
<p class="Maintext">This study explores the academic literature on relationship marketing in order to outline a perspective of theory and developments in this field within the discipline of marketing. Through the bibliometric techniques and social network analysis the ten best ranked...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Universitat Autònoma de Barcelona
2016-08-01
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| Series: | REDES: Revista Hispana para el Análisis de Redes Sociales |
| Subjects: | |
| Online Access: | https://revistes.uab.cat/redes/article/view/634 |