| Summary: | The research aims to determine the conditions in the beekeeping sector of Mediterranean area at the case study of Dubrovnik-Neretva County, to identify areas with special environmental profile, to evaluate the honey produced in these areas and to analyze the possibility of linking beekeeping with tourism and related industries and services. According to a set of targets, several activities were conducted: analysis of the types of honey, technological processes and deviations from good beekeeping practices, determining the amount of investment, yields and income in honey production, analysis of the sales price, grade of marketability and sales channels of honey. The results show opportunities in production improvements by certain types of beekeepers, ways of beekeepers organizations and business associations and all that towards greater utilization of beekeeping capacity, as well as the increase of the commercial value of bee products and its integration with other economic activities.
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