Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

Marketing Intelligence and Big Data: Digital Marketing Techniques on their Way to Becoming Social Engineering Techniques in Marketing

This contribution reviews the vast scope of digital application areas, which shape the digital marketing landscape and coin the present term “marketing intelligence” from a marketing technique point of view. Additionally, marketing intelligence as social engineering techniques are described. The rev...

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Bibliographic Details
Main Author: Jan Lies
Format: Article
Language:English
Published: Universidad Internacional de La Rioja (UNIR) 2019-06-01
Series:International Journal of Interactive Multimedia and Artificial Intelligence
Subjects:
Big Data
Digital Marketing
Marketing 5.0
Marketing Intelligence
Social Engineering
Online Access:http://www.ijimai.org/journal/node/3101

Internet

http://www.ijimai.org/journal/node/3101

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