Management of Customer Relationship Management (CRM) Technological Attributes in Brazil: A B2B Relationship in the Software-Media Development Sector
<p>Customer Relationship Management (CRM) represents a technological application based on the philosophy of Relationship Marketing and it recommends the interaction with high value consumers. Relating CRM to new social technologies, CRM 2.0 or social CRM deals with the relationship between com...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidade Fumec
2015-03-01
|
| Series: | Faces: Revista de Administração |
| Subjects: | |
| Online Access: | http://www.fumec.br/revistas/facesp/article/view/1860 |