Determinants of reach counts on medical social media: Evidence from a facebook community page metrics

Determinants of reach counts on medical social media: Evidence from a facebook community page metrics

Abstract Sharing medical information using social media became popular. We aimed to identify what sort of posts can increase reach counts. We used metrics data of 40 posts on the Japan Primary Care Association Commission on Social Determinants of Health (JPCA‐CSDH) Facebook community page. The most...

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Bibliographic Details
Main Authors: Daisuke Nishioka, Toru Tsuboya
Format: Article
Language:English
Published: Wiley 2021-09-01
Series:Journal of General and Family Medicine
Subjects:
Facebook
Mie‐statement
social media
video
Online Access:https://doi.org/10.1002/jgf2.430
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spelling doaj-159ea4e5de304eabb7e402622e6c69792021-09-02T09:52:26ZengWileyJournal of General and Family Medicine2189-79482021-09-0122530030310.1002/jgf2.430Determinants of reach counts on medical social media: Evidence from a facebook community page metricsDaisuke Nishioka0Toru Tsuboya1Department of Medical Statistics, Research & Development Center Osaka Medical College Osaka JapanDepartment of International and Community Oral Health Tohoku University Graduate School of Dentistry Miyagi JapanAbstract Sharing medical information using social media became popular. We aimed to identify what sort of posts can increase reach counts. We used metrics data of 40 posts on the Japan Primary Care Association Commission on Social Determinants of Health (JPCA‐CSDH) Facebook community page. The most popular post was the one about the position paper on health inequality (Mie‐statement). The video posts significantly earned 175% more reach counts (vs posts only with letters). Each one percent word counts increase was associated with a 31% increase in reach counts. Videos and more words may deliver medical information effectively.https://doi.org/10.1002/jgf2.430FacebookMie‐statementsocial mediavideo
collection DOAJ
language English
format Article
sources DOAJ
author Daisuke Nishioka
Toru Tsuboya
spellingShingle Daisuke Nishioka
Toru Tsuboya
Determinants of reach counts on medical social media: Evidence from a facebook community page metrics
Journal of General and Family Medicine
Facebook
Mie‐statement
social media
video
author_facet Daisuke Nishioka
Toru Tsuboya
author_sort Daisuke Nishioka
title Determinants of reach counts on medical social media: Evidence from a facebook community page metrics
title_short Determinants of reach counts on medical social media: Evidence from a facebook community page metrics
title_full Determinants of reach counts on medical social media: Evidence from a facebook community page metrics
title_fullStr Determinants of reach counts on medical social media: Evidence from a facebook community page metrics
title_full_unstemmed Determinants of reach counts on medical social media: Evidence from a facebook community page metrics
title_sort determinants of reach counts on medical social media: evidence from a facebook community page metrics
publisher Wiley
series Journal of General and Family Medicine
issn 2189-7948
publishDate 2021-09-01
description Abstract Sharing medical information using social media became popular. We aimed to identify what sort of posts can increase reach counts. We used metrics data of 40 posts on the Japan Primary Care Association Commission on Social Determinants of Health (JPCA‐CSDH) Facebook community page. The most popular post was the one about the position paper on health inequality (Mie‐statement). The video posts significantly earned 175% more reach counts (vs posts only with letters). Each one percent word counts increase was associated with a 31% increase in reach counts. Videos and more words may deliver medical information effectively.
topic Facebook
Mie‐statement
social media
video
url https://doi.org/10.1002/jgf2.430
work_keys_str_mv AT daisukenishioka determinantsofreachcountsonmedicalsocialmediaevidencefromafacebookcommunitypagemetrics
AT torutsuboya determinantsofreachcountsonmedicalsocialmediaevidencefromafacebookcommunitypagemetrics
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