“Western Gates of the Urals”: geocultural branding of a small city
The article presents an analysis of the image resources of Vereshchagino -a small town in the Perm region, which should be used in the process of implementing the strategy of its geocultural branding. In popular scientific works and mass media, the city is called the “Western Gate of the Urals”, mea...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2021-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2021/27/shsconf_icsr2021_00030.pdf |