Combined Effects of Drivers and Impact of Customer Satisfaction on Brand Loyalty: The Contingent Effect of Social Trust

We strived to examine the combined effects of drivers and consequences of customers’ satisfaction particularly in quick-meal restaurants besides examining the interaction effect of social trust on the association between customers’ satisfaction and brand loyalty. Offline survey was conducted to appr...

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Bibliographic Details
Main Authors:	Sara Javed, Md. Salamun Rashidin, Mingxia Zhu, Zhexiao Xu, Wang Jian, Siming Zuo
Format:	Article
Language:	English
Published:	SAGE Publishing 2021-03-01
Series:	SAGE Open
Online Access:	https://doi.org/10.1177/21582440211003566

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