THE REASONS USERS “FAN” ORGANIZATIONAL FACEBOOK PAGES: A PILOT STUDY

• Main Authors: John Anderson, James McCulloch, Keith Mulbery
• Format: Article
• Language: English
• Published: IACIS 2010-01-01
• Series: Issues in Information Systems
• Online Access: http://iacis.org/iis/2010/232-236_LV2010_1486.pdf
• ISSN: 1529-7314