Basic Social-Economic Factors Modelling Customer’s Psychological Behaviour
This paper deals with some social and economic factors influencing on customer’s behaviour – such as social class, social-economic status,occupation, education, income, referent groups, family, gender roles and marketing. Some comparisons are made between some factorsinfluencing on customer’s behavi...
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| Format: | Article |
| Language: | Bulgarian |
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PsychOpen
2013-04-01
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| Series: | Psychological Thought |
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| Online Access: | http://psyct.psychopen.eu/article/view/55/30 |