Like Me: Generation Z and the Use of Social Media for Personal Branding
Building a personal brand in this modern age, where technology and social platforms redefine the way individuals interact, has become a necessity, especially for the young generation Z which are increasingly involved in the online medium. A personal brand conveys an individual’s identity and distinc...
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| Format: | Article |
| Language: | English |
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Faculty of Management National University of Political Studies and Public Administration
2019-02-01
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| Series: | Management Dynamics in the Knowledge Economy |
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| Online Access: | http://www.managementdynamics.ro/index.php/journal/article/view/311/264 |