LA TRANSFORMATION DIGITALE : QUEL IMPACT SUR LES MÉTIERS BANCAIRES ? CAS DES BANQUES MAROCAINES
This paper aims the study the effect of the digital transformation on the business banking based on an empirical study with some banks in Morocco, the results from this study show that digital in the financial services sector is unavoidable, it transforms the banker’s profession and the bank-client...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
CHAKOR Abdellatif
2019-05-01
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| Series: | Revue Internationale du Marketing et Management Stratégique |
| Subjects: | |
| Online Access: | http://revue-rimms.org/wp-content/uploads/2019/05/ARTICLE-11-AIT-OUHAMMOU-MERIEM-2.pdf |