LA TRANSFORMATION DIGITALE : QUEL IMPACT SUR LES MÉTIERS BANCAIRES ? CAS DES BANQUES MAROCAINES

LA TRANSFORMATION DIGITALE : QUEL IMPACT SUR LES MÉTIERS BANCAIRES ? CAS DES BANQUES MAROCAINES

This paper aims the study the effect of the digital transformation on the business banking based on an empirical study with some banks in Morocco, the results from this study show that digital in the financial services sector is unavoidable, it transforms the banker’s profession and the bank-client...

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Main Authors: AIT OUHAMMOU MERIEM, KHARISS MOHAMMED
Format: Article
Language:English
Published: CHAKOR Abdellatif 2019-05-01
Series:Revue Internationale du Marketing et Management Stratégique
Subjects:
digital transformation
banking business
consumer behavior
fintech
Online Access:http://revue-rimms.org/wp-content/uploads/2019/05/ARTICLE-11-AIT-OUHAMMOU-MERIEM-2.pdf
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spelling doaj-14d27847a0d2480098dea492b9c0369a2020-11-25T02:11:50ZengCHAKOR AbdellatifRevue Internationale du Marketing et Management Stratégique2665-73412665-73412019-05-011120422410.5281/zenodo.3520289LA TRANSFORMATION DIGITALE : QUEL IMPACT SUR LES MÉTIERS BANCAIRES ? CAS DES BANQUES MAROCAINESAIT OUHAMMOU MERIEM0KHARISS MOHAMMED1Doctorante à l’Université Mohammed V de Rabat, MarocProfesseur de l’Enseignant Supérieur à l’Université Mohammed V de Rabat, MarocThis paper aims the study the effect of the digital transformation on the business banking based on an empirical study with some banks in Morocco, the results from this study show that digital in the financial services sector is unavoidable, it transforms the banker’s profession and the bank-client relationship.http://revue-rimms.org/wp-content/uploads/2019/05/ARTICLE-11-AIT-OUHAMMOU-MERIEM-2.pdfdigital transformationbanking businessconsumer behaviorfintech
collection DOAJ
language English
format Article
sources DOAJ
author AIT OUHAMMOU MERIEM
KHARISS MOHAMMED
spellingShingle AIT OUHAMMOU MERIEM
KHARISS MOHAMMED
LA TRANSFORMATION DIGITALE : QUEL IMPACT SUR LES MÉTIERS BANCAIRES ? CAS DES BANQUES MAROCAINES
Revue Internationale du Marketing et Management Stratégique
digital transformation
banking business
consumer behavior
fintech
author_facet AIT OUHAMMOU MERIEM
KHARISS MOHAMMED
author_sort AIT OUHAMMOU MERIEM
title LA TRANSFORMATION DIGITALE : QUEL IMPACT SUR LES MÉTIERS BANCAIRES ? CAS DES BANQUES MAROCAINES
title_short LA TRANSFORMATION DIGITALE : QUEL IMPACT SUR LES MÉTIERS BANCAIRES ? CAS DES BANQUES MAROCAINES
title_full LA TRANSFORMATION DIGITALE : QUEL IMPACT SUR LES MÉTIERS BANCAIRES ? CAS DES BANQUES MAROCAINES
title_fullStr LA TRANSFORMATION DIGITALE : QUEL IMPACT SUR LES MÉTIERS BANCAIRES ? CAS DES BANQUES MAROCAINES
title_full_unstemmed LA TRANSFORMATION DIGITALE : QUEL IMPACT SUR LES MÉTIERS BANCAIRES ? CAS DES BANQUES MAROCAINES
title_sort la transformation digitale : quel impact sur les métiers bancaires ? cas des banques marocaines
publisher CHAKOR Abdellatif
series Revue Internationale du Marketing et Management Stratégique
issn 2665-7341
2665-7341
publishDate 2019-05-01
description This paper aims the study the effect of the digital transformation on the business banking based on an empirical study with some banks in Morocco, the results from this study show that digital in the financial services sector is unavoidable, it transforms the banker’s profession and the bank-client relationship.
topic digital transformation
banking business
consumer behavior
fintech
url http://revue-rimms.org/wp-content/uploads/2019/05/ARTICLE-11-AIT-OUHAMMOU-MERIEM-2.pdf
work_keys_str_mv AT aitouhammoumeriem latransformationdigitalequelimpactsurlesmetiersbancairescasdesbanquesmarocaines
AT kharissmohammed latransformationdigitalequelimpactsurlesmetiersbancairescasdesbanquesmarocaines
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