INVESTIGATION OF BRAND NAME-COUNTRY OF ORIGIN PREFERENCE IN FOUR DIFFERENT PRODUCT GROUPS WITH RESPECT TO CONSPICUOUS CONSUMPTION TENDENCY

INVESTIGATION OF BRAND NAME-COUNTRY OF ORIGIN PREFERENCE IN FOUR DIFFERENT PRODUCT GROUPS WITH RESPECT TO CONSPICUOUS CONSUMPTION TENDENCY

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The aim of this study is to examine different preferences for brand name–country of origin shaped in line with levels of conspicuous consumption tendency and to determine Turkish consumers’ preferences for brand name–country of origin combinations in different product groups. The study was conducted...

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Bibliographic Details
Main Authors: Volkan Doğan, Behçet Yalın Özkara
Format: Article
Language:English
Published: EconJournals 2013-10-01
Series:International Review of Management and Marketing
Online Access:http://econjournals.com/index.php/irmm/article/view/603/pdf

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