International Business Strategies: Knowledge as a crucial component for their classification

The present paper aims at explaining the strategies of international business from the perspective of the Knowledge management approach. The authors through an alternative look at these strategies by using the production factor knowledge as the differentiating factor. In this sense, the paper classi...

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Bibliographic Details
Main Authors: AITZIBER LERTXUNDI LERTXUNDI, MARKUS HAGEMEISTER
Format: Article
Language:English
Published: Universidad del País Vasco (UPV/EHU) 2007-12-01
Series:Management Letters/Cuadernos de Gestión
Subjects:
Online Access:http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2007&v=7&n=2&o=2

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