International Business Strategies: Knowledge as a crucial component for their classification

• Main Authors: AITZIBER LERTXUNDI LERTXUNDI, MARKUS HAGEMEISTER
• Format: Article
• Language: English
• Published: Universidad del País Vasco (UPV/EHU) 2007-12-01
• Series: Management Letters/Cuadernos de Gestión
• Subjects: International strategies; knowledge management; knowledge; transaction costs theory
• Online Access: http://www.ehu.es/cuadernosdegestion/revista/index.php/en/published-issues?y=2007&v=7&n=2&o=2

The present paper aims at explaining the strategies of international business from the perspective of the Knowledge management approach. The authors through an alternative look at these strategies by using the production factor knowledge as the differentiating factor. In this sense, the paper classifies the international business strategies by means of a vector field defined by two different knowledge dimensions explaining in this way the distinct behaviours of companies in the international environment. With this, the authors propose a tool for management to position its organization and choose the appropriate business strategy.