Conflicts of assisted reproduction in the public sphere: an analysis in the agenda-setting on the television program Fantastico/Globo TV

• Main Authors: Alba Lívia Tallon Bozi, Eleonora Magalhães
• Format: Article
• Language: Portuguese
• Published: Universidade Federal Fluminense 2012-07-01
• Series: Ciberlegenda
• Subjects: Television; The public sphere; Agenda-setting; Debate; Biotechnology
• Online Access: http://www.uff.br/ciberlegenda/ojs/index.php/revista/article/view/545/322

This article intends to analyse the role of massmedia in structuring the discussions in society about the advances in biotechnology and the possibilities of intervention in human reproduction. It analyzes the agenda-setting of the matter in the television program Fantastico, Globo TV, that motivated the public to comment about the right of the maternity in cases of egg donation and replacement uterus. The article indicates the complexity of the relationship of the public and private routing of personal conflicts but related to moral and ethical issues of the society, they need, because it, a broad and pluralistic debate in the public sphere.