Is satisficing responsible for response order effects in rating scale questions?
Rating scales are used extensively in surveys. A rating scale can descend from the highest to the lowest point or from the positive to the negative pole. A rating scale can also start with the lowest point (or the negative pole) and ascend to the highest point (or the positive pole). Previous resear...
Main Authors: | Florian Keusch, Ting Yang |
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Format: | Article |
Language: | English |
Published: |
European Survey Research Association
2018-12-01
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Series: | Survey Research Methods |
Subjects: | |
Online Access: | https://ojs.ub.uni-konstanz.de/srm/article/view/7263 |
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