ANTECEDENTS OF RETAILER TRUST ON SUPPLIER TO CREATE LONG TERM RELATIONSHIP

ANTECEDENTS OF RETAILER TRUST ON SUPPLIER TO CREATE LONG TERM RELATIONSHIP

This research aims to reveal the role of communication, satisfaction, and commitment as the antecedents of trust; also, this research observes the role of trust in the long-term relationship.Data collection is done through questionnaire distribution. The questionnaire is sent to 80 owners/managers o...

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Bibliographic Details
Main Authors: Ery Sulistyorini, Dodi Wirawan Irawanto, Mintarti Rahayu
Format: Article
Language:English
Published: University of Brawijaya 2018-09-01
Series:Jurnal Aplikasi Manajemen
Subjects:
communication
satisfaction
commitment
trust
long-term relationship
laptop retailer
Online Access:http://jurnaljam.ub.ac.id/index.php/jam/article/view/1317

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