The Marketing Technologies of Interaction with Consumers as a Factor of Ensuring the Economic Security of Enterprises

The Marketing Technologies of Interaction with Consumers as a Factor of Ensuring the Economic Security of Enterprises

The article is aimed at researching features of application of the marketing technologies of interaction with consumers in conditions of application of information systems to ensure economic security of enterprises. The stages of carrying out the content analysis concerning the research on the strat...

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Bibliographic Details
Main Author: Drobyazko Svetlana I.
Format: Article
Language:English
Published: Research Centre of Industrial Problems of Development of NAS of Ukraine 2019-02-01
Series:Bìznes Inform
Subjects:
economic security
marketing technologies
crowdmarketing
strategy
efficiency
Online Access:http://www.business-inform.net/export_pdf/business-inform-2019-2_0-pages-302_307.pdf

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