Impact of Consumer Satisfaction on Fresh E-commerce Repeat Purchase Behavior
Fresh e-commerce appeals to consumers with its fast speed, easy operation, low price and various types in the field of fresh. However, the fresh e-commerce market is facing unprecedented competitive pressure. The repeat purchase behavior of consumers has become the focus of fresh e-commerce enterpri...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2021-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2021/33/e3sconf_aesee2021_02074.pdf |
| Summary: | Fresh e-commerce appeals to consumers with its fast speed, easy operation, low price and various types in the field of fresh. However, the fresh e-commerce market is facing unprecedented competitive pressure. The repeat purchase behavior of consumers has become the focus of fresh e-commerce enterprises. Based on the literature research of consumer satisfaction and fresh e-commerce repeat purchase behavior, through the investigation of online shopping experience of consumers using fresh e-commerce and empirical research on the relationship between consumer satisfaction and fresh e-commerce repeat purchase, this paper puts forward some suggestions to improve consumer satisfaction and increase fresh e-commerce repeat purchase rate. |
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| ISSN: | 2267-1242 |